Terms of service

1. Who these terms are between

These terms govern your use of the Arutai platform — the web application at dashboard.arutai.io, the Arutai mobile applications, and any associated APIs (together, the "Service"). The Service is provided by Arutai LLC ("Arutai", "we"), a company registered in the Kyrgyz Republic.

"You" means the business entity that opens an account, and any person you authorise to use the Service on its behalf. If you accept these terms on behalf of a company, you confirm you are authorised to bind it.

2. What the Service is

Arutai connects to your business messaging accounts — currently WhatsApp Business and Instagram Direct — and provides analysis of your correspondence, prioritisation of conversations, and AI-generated reply drafts for your staff to review. Additional channels may be added over time; these terms apply to whichever channels you connect.

Arutai is a technical tool operating on your instructions and in your interest. You remain a party to your own conversations and the holder of that correspondence. Arutai is not an independent party to your conversations and does not obtain access to them on its own initiative.

3. AI drafts and the limit of automation

• Arutai does not deploy autonomous AI agents that converse with your customers in your place.
• All AI output — risk scoring, insights, summaries, reply drafts — is a recommendation. It is not a decision and it is not a message.
• No message is delivered to your customer unless a person on your side sends it. There is no configuration that changes this.
• You are responsible for the content of every message you send, including messages you send after editing an AI draft. Review drafts before sending them.

AI output can be wrong. It is generated by statistical models and may misclassify a conversation, miss a risk, or draft a factually incorrect reply. Do not rely on it as the sole basis for a commercial, legal or financial decision.

4. Your account

• You must provide accurate registration information and keep it current.
• You are responsible for the security of your credentials and for all activity under your account.
• You must have the authority to connect the messaging accounts you connect, and must comply with the terms of the underlying platforms (Meta's WhatsApp Business and Instagram terms).
• Tell us promptly at [email protected] if you believe your account has been compromised.

5. Acceptable use

You may not use the Service to:

• send unsolicited bulk messages, or otherwise breach the messaging platforms' policies
• process correspondence you are not a party to, or have no lawful basis to process
• attempt to access another organisation's data, or probe, scan or test the security of the Service without our written permission
• reverse engineer the Service, or use it to build a competing product
• upload malware, or deliberately overload or disrupt the Service
• break any law applicable to you, your customers, or your correspondence

6. Your data

Your correspondence, your customer records, and the analysis derived from them remain yours. We claim no ownership over them.

• We process your data only to provide and improve the Service, on your instructions, as described in the privacy policy.
• Arutai staff access your organisation's data only with your explicit, time-limited grant, only for support, implementation, configuration, testing or fault resolution, and every access is logged.
• You can export your data from your own account at any time.
• Personal data is pseudonymised before any conversation content reaches an external language model.

7. Sub-processors

To provide the Service we rely on the sub-processors listed in section 5 of the privacy policy — including Google (Gemini) and OpenAI for analysis, Supabase for storage, and Vercel for hosting. By using the Service you consent to our use of those sub-processors. We will update that list when it changes; material additions will be announced by email before they take effect.

8. Notifying the people you correspond with

Where your local law requires it, you are responsible for notifying the people you correspond with that your messages may be processed by automated systems. We provide suggested wording on request. This obligation sits with you because you are the party to the conversation.

9. Availability

We aim to keep the Service available and working, but we do not promise uninterrupted operation. The Service depends on third-party platforms — notably Meta's APIs — whose availability and policies are outside our control. Planned maintenance is announced in advance where practical.

The Service is currently offered to a limited set of customers while we scale. Features described on this website may change.

10. Fees

Pricing, billing frequency and any trial terms are agreed with you in writing before billing begins. Fees are non-refundable except where required by law or expressly agreed. We will give at least 30 days' notice by email before any price change takes effect.

11. Termination

• You may close your account at any time.
• We may suspend or terminate an account that breaches section 5, that presents a security risk, or that we are legally required to suspend — with notice where possible.
• On termination you can export your data. After the retention periods set out in the privacy policy, your data is irreversibly deleted.

12. Liability

To the maximum extent permitted by applicable law, Arutai is not liable for indirect, incidental, special or consequential losses, or for lost profits, lost revenue or lost business opportunity, arising from your use of the Service. Nothing in these terms excludes liability that cannot lawfully be excluded.

In particular, Arutai is not liable for the content of messages you send, including messages originating from an AI draft — the decision to send is always yours.

13. Changes to these terms

We may update these terms. Material changes will be notified by email at least 30 days before they take effect. Continuing to use the Service after that date means you accept the updated terms.

14. Governing law

These terms are governed by the law of the Kyrgyz Republic, without regard to its conflict-of-law rules. Enterprise agreements may specify a different governing law.

15. Contact

Arutai LLC (ОсОО «Арутай»), a limited liability company registered in the Kyrgyz Republic
General: [email protected] · Privacy: [email protected] · Phone: +996 999 147 741

Full registration details are available on request — email [email protected].